GROWTH OPERATOR. FULL STACK WITH A HUMAN MIND.
Growth & Performance Marketing Leader. I scaled app growth at OKX, BitOasis, Mumzworld & Pharmaciaty. Now I run Reboot Squad, building AI-powered growth systems for brands across MENA, GCC & Asia.
Performance
I don't do generic.
Full-stack marketer. I run the whole funnel: fast moves, clear numbers, no noise. One human mind, a laptop, and a full AI stack. AI makes me faster, it doesn't make the calls.
11+ years across eCommerce, fintech, crypto, Web3, retail and FMCG, BitOasis, OKX, Mumzworld, Tamer Group KSA. I audit the chaos, fix the funnel, cut what's bleeding budget, and build a growth engine that runs lean. When marketing gets heavy or unclear, that's where I do my best work. The reset is where I live.
Where I've scaled.
Six ways
to grow.
Paid Media Strategy
Full-funnel paid media across Meta, Google, TikTok, Snapchat, Apple Search Ads, YouTube, LinkedIn and DSPs. Built around real ROAS, CPI and CAC. From audit to scale.
App Growth
App install campaigns, AppsFlyer & Adjust attribution, in-app event tracking, ASO and retention loops. Hands-on at OKX, BitOasis and Pharmaciaty.
AI-Driven Growth
n8n workflows, remote AI agents, custom GPTs, Claude Coding pipelines, and AI-powered full-funnel automation. Replace manual operations with systems that scale.
Lead Generation
B2B and real estate lead generation systems. Funnel design, attribution, qualified-lead engines for brokerage, SaaS and high-ticket service brands.
Growth Consulting
Fractional Head of Marketing, performance audits, AI growth stack design, team building, and strategic advisory. For founders and brands ready to scale past their first plateau.
Personal Branding · Coaching · Mentoring
1:1 coaching and mentoring for founders, operators and marketers. Personal-brand systems, content engines, founder voice and positioning that compounds. Show up sharp, ship consistently.
Verticals I've scaled in.
Tools I build with.
Brands I've worked with.
Content that performed.
A sample of reels, UGC and branding I've directed and shipped. Tap any tile to open on Instagram or TikTok.
The hits that popped off.
More from the vault.
Reels creation & branding.
What I did, per brand.
Led full-funnel awareness and performance for MENA user acquisition. Influencer + UGC pipeline that beat generic brand creative on CTR/CVR. Scaled app installs via programmatic DSP, with AppsFlyer attribution and Looker Studio reporting across CAC, ROAS and retention.
Built the group's health vertical from zero. End-to-end performance and app-acquisition strategy, structured creative testing and audience segmentation across Meta, Snapchat, TikTok and X. Tied creative analysis to messaging and funnel storytelling to lift install quality and ROI.
Ran performance across Google, YouTube, Apple Search Ads, Meta, TikTok, Snapchat, LinkedIn, Reddit, DSPs and affiliates spanning UAE, KSA and GCC. Owned creative direction and the Adjust + GA attribution stack, balancing short-term acquisition with long-term brand.
Performance and app-growth work across the region's leading mom & baby platform. Creative testing, audience segmentation and affiliate management to extend reach and hold CAC across GCC markets.
PPC, email and affiliate campaigns for major public-sector clients: Sharjah Police, Sharjah International Book Fair, The Pink Caravan, Al Majaz Amphitheatre and Xposure. Full GTM tracking and pixel implementation to optimize ROI across all accounts.
My own agency. Solo-operator growth for fintech, crypto and eCommerce clients on an AI-powered stack: strategy, paid media, full-funnel setup, CRO, attribution, plus AI agents and CRM automations (n8n, Claude MCP) that replace manual ops and cut delivery cost.
Got a brand to
scale?
Fractional Head of Marketing, growth consulting, paid media audits, app growth, or AI workflow builds. WhatsApp me directly and I'll get back within 24 hours.